Semiotics Logo

Discussion

The Apple Logo

The Logo for the Apple corporation is a pretty plain logo as it usually only has 2 colors. The logo is usually a black apple with the background grey or grey apple with the background white. The apple logo is recognizable because it has a bite out of the right side of the apple. The Apple corporation is mostly know for the Mac computers and the iPhones.

Origin of the symbol

There was many symbols before this one and the I think they will eventually change this one. There is a different color symbol for Apple which is a more chromatic type of symbol but this one is the one that is most seen today.

This symbol was redesigned in 1999 and it is still used today.

Meaning 

The meaning behind the apple logo is just that Steve Jobs one of the founder for Apple used to work in a farm in Oregon and that is where he got the idea. The bite in the apple was just so people did not confuse is with a cherry.

Semiotic

I think that this symbol fits in two categories of semiotics, I think that it fits in Iconic and Symbolic.

The reason that I think that it is Iconic because the icon is a literal apple and you would easily identify it, but the reason it could be symbolic is because when you go to the Apple store you don't go to buy apples from the tree.